Booth No. :
U-07
Exhibition Details
Meow Cocoa is a food brand promoting natural goodness and a healthy lifestyle, founded by an owner trained at a chocolate factory in Fiji. The brand offers rich, non-alkalized cocoa and flavorful cacao tea made from Fijian cacao. Through its products, the brand aims to bring quality moments of self-care to everyday life while supporting local farmers.
Summary of Business
Our brand is a food business founded by an owner who trained at a chocolate factory in Fiji. Through cacao, we promote the natural goodness of the earth and a healthy lifestyle.
Our core principle is to use only cacao grown in natural environments, without using laboratory-cultivated cacao. We value the unique flavors and characteristics of naturally grown cacao and explore its potential from multiple perspectives, aiming to create new value beyond its traditional use as an ingredient for chocolate.
Our main products are rich, non-alkalized cocoa that preserves cacao’s original flavor and nutritional characteristics, and cacao tea made from cacao husks generated during chocolate production. Cacao tea offers a new way to enjoy cacao beyond its conventional use in chocolate, providing an alternative beverage for everyday enjoyment and moments of relaxation. We develop products that maximize the appeal of cacao by exploring the characteristics and potential uses of its various parts.
Our mission goes beyond simply selling food products made from cacao. We aim to explore cacao’s potential and enhance its value. By developing new applications for cacao in beverages and food products, we also seek to communicate the natural environment, production background, and stories of the people behind each origin to consumers, connecting cacao-producing communities with people around the world.
We also focus on underutilized resources, such as cacao husks, and promote sustainable product development through the effective use of these materials. Making the most of nature’s resources not only increases the value of our products but also helps expand the potential of the cacao industry as a whole.
Furthermore, we aim to support cacao farmers and contribute to the sustainable development of the cacao industry by introducing the appeal of Fijian cacao to the Japanese market. We are committed to building a brand that considers producers, consumers, and the natural environment, offering value that extends beyond product quality and taste to include the stories and principles behind each product.
Moving forward, we plan to expand our sales channels through e-commerce and subscription services, building lasting relationships with customers who value health, wellness, and naturally derived foods. Through continuous product development and the validation of customer needs, we aim to discover new applications and markets for cacao while increasing its value, supporting producers, and contributing to the sustainable growth of the industry.