Exhibitor Information

Pungnyeon FC Co., Ltd. operates Hanok Village Bibimbap & Sotbap, a Korean bibimbap and pot-rice franchise brand that began in Jeonju, Korea in 1976 and has continued its culinary heritage into the second generation. Built on the tradition of Jeonju bibimbap, the brand has developed a modern Korean foodservice model that combines authentic Korean taste, standardized store operations, and reliable quality management.

For 50 years, the company has preserved Korean rice-bowl cuisine while adapting it to contemporary dining environments. Its core menu is centered on bibimbap and pot rice, offering a balanced Korean meal with rice, vegetables, sauces, and side dishes. By turning this traditional meal format into a repeatable franchise system, Pungnyeon FC has built a brand that can serve local consumers and prepare for overseas markets.

Today, Hanok Village Bibimbap & Sotbap operates 60 stores in Korea, with a strong focus on special commercial locations such as shopping malls, department stores, hospitals, office buildings, public facilities, and high-traffic food courts. These locations require stable operations, consistent food quality, efficient service flow, and strong brand credibility. Through experience in these environments, the company has built a practical franchise operation system designed for consistency, scalability, and long-term store management.

The franchise system is supported by standardized recipes, structured training, menu development, ingredient supply planning, and brand management. This foundation allows stores to provide a consistent Korean dining experience across different locations. It also supports efficient kitchen operations and service procedures, which are important for commercial facilities and foodservice channels where speed, quality, and reliability are essential.

In preparation for overseas expansion, Pungnyeon FC has developed both its franchise model and product portfolio for international markets. The company has organized operating procedures, strengthened brand and intellectual property management, prepared export-oriented food products, and developed categories that can support overseas foodservice and retail channels. Its product portfolio includes frozen bibimbap, plant-based soy meat gochujang, and six premium frozen namul varieties.

The frozen bibimbap introduces the convenience of enjoying Korean taste in an accessible meal format. The plant-based soy meat gochujang reflects demand for healthier, plant-based, and globally adaptable Korean flavors. The six premium frozen namul varieties add color, texture, and balance to bibimbap, rice bowls, bento meals, and foodservice menus. Together, these products express the brand’s direction: Korean food rooted in tradition and prepared for modern dining and distribution needs.

The company has explored global opportunities through overseas exhibitions, business meetings, trademark preparation, buyer consultations, and market entry discussions in North America, Southeast Asia, and other key markets. These efforts reflect the company’s strategy to connect franchise development, product distribution, brand management, and operational support.

For the Japanese market, Pungnyeon FC aims to work with reliable business partners who understand long-term brand development, stable franchise operations, and premium Korean food experiences. Japan is a market that values food safety, quality consistency, clear communication, and well-organized operations. Based on its 50-year heritage, domestic store operation experience, and product development for international markets, Pungnyeon FC aims to introduce the heritage of Jeonju bibimbap and the strength of a standardized Korean franchise system to Japanese consumers.