Booth No. :
FC079
Exhibition Details
Bonjuk is a leading Korean porridge and healthy comfort food franchise brand. We introduce Korean-style rice porridge, bibimbap, and convenient meal solutions optimized for global markets. At the exhibition,
we will showcase our franchise system, menu localization strategies, and overseas business opportunities.
Summary of Business
Bonjuk is one of Korea’s leading Korean comfort food franchise brands specializing in Korean porridge and bibimbap. Since launching its first store in 2002, the brand has expanded to more than 2,000 stores and continues to grow through strong brand power, operational expertise, and customer trust.
Our business focuses on providing healthy, warm, and convenient Korean meals through efficient franchise systems and modern store operations. Bonjuk combines traditional Korean flavors with contemporary dining trends, offering menu concepts suitable for both domestic and international markets.
The brand is recognized for:
●Strong franchise competitiveness and long-term store operation stability
●Low closure rates compared to industry averages(1.2% as of 2023)
●Efficient kitchen systems and streamlined operations
●Healthy Korean food menus including porridge and bibimbap
●Flexible store concepts optimized for various global markets
At the Osaka exhibition, Bonjuk will present:
●Signature Korean porridge and bibimbap menu concepts
●Franchise and master franchise business opportunities
●Localized menu strategies for international markets
●Efficient interior and operational systems
●K-food branding and customer experience concepts
We aim to expand Korean comfort food culture globally while building sustainable franchise partnerships worldwide.