Exhibitor Information

Shanghai Display Fixture Association is a non-profit industry organization approved by government authorities. Based in Shanghai, extending across the Yangtze River Delta and serving the entire country, the association acts as a collaborative bridge connecting government, enterprises, research institutions, and end users.
Closely aligned with the national “15th Five-Year Plan” and key strategies such as building a culturally strong nation and fostering new quality productive forces, the association focuses on digital transformation, green and low-carbon development, and integrated innovation. Leveraging Shanghai’s strengths as an international fashion and consumption hub, it enhances the display-fixture industry’s role in bridging manufacturing and consumption, supporting the first-store economy and brand upgrading, and promoting the industry’s shift from quantitative expansion to innovation-driven growth.
Guided by policy, the association delivers services such as standards development, talent training, and IP incubation to build a “Shanghai-style + Guochao” cultural and creative ecosystem. With a global outlook, it establishes cross-border cooperation platforms to promote the international presence of Oriental aesthetics and modern display-fixture technologies. Driven by innovation, it develops new business formats such as digital fixtures and metaverse scene props, strengthens the application of AI and blockchain technologies, and proactively advances key tasks of the “15th Five-Year Plan,” contributing to Shanghai’s development as a global hub for cultural and creative industries.
(I) Technological Innovation Framework
Focus Areas: Digital transformation (AI-enabled design, digital twins, metaverse fixtures); green development (eco-friendly material alternatives, low-carbon processes)
Core Actions: Establish a technological innovation alliance; develop industry technical standards; build a patent pool and technology-transfer platform.
Focus Areas: Cultural–tourism integration, new retail and consumption, international exchange scenarios
Core Actions: Develop “Shanghai-style + Guochao” model scenarios; deepen scenario cooperation across the Yangtze River Delta; connect global exhibition and event resources.
(II) Scenario Deployment Framework
Focus Areas: Cultural–tourism integration, new retail and consumption, international exchange scenarios
Core Actions: Develop “Shanghai-style + Guochao” model scenarios; deepen scenario cooperation across the Yangtze River Delta; connect global exhibition and event resources.
(III) Talent Development System
Focus Areas: Interdisciplinary technical talents; industry–education integrated training
Core Actions: Co-develop specialized academic programs and training bases; deliver industry elite training programs; establish a dual-qualified faculty pool.