Exhibitor Information

Neo-Craft Co., Ltd. is a construction-related company based in Chiba Prefecture that integrates architectural design, construction, product development, and business support for professionals in the housing and building industry. Rather than focusing solely on housing supply, the company is distinguished by its emphasis on creating sustainable systems that enable construction businesses to grow continuously.
One of its core businesses is the development of the S-CRAFT® homebuilder franchise, centered on compact single-story houses. S-CRAFT® is a franchise model that packages highly refined housing products together with design philosophy and customer acquisition know-how. Member builders are able to offer well-designed, market-ready housing products as their own in a short period of time, while reducing the burden associated with design, sales, and marketing. This allows them to focus on community-based housing businesses rooted in their local markets.

Another key growth initiative is the “TINY” shed kit business. TINY consists primarily of on-site assembled shed kits under 10 square meters, offering structural strength comparable to residential buildings and high durability. The kits can be used for a wide range of purposes, including hobby spaces, detached rooms, small shops, and offices. By addressing demand for short construction periods, lower costs, and applications not requiring building confirmation in certain cases, TINY has positioned itself as a flexible and practical product. Neo-Craft promotes this business not only through direct sales but also through a nationwide dealer network, providing construction companies with new revenue opportunities.

In the building materials field, Neo-Craft develops and distributes Shell-WALL®, a high-durability resin siding system. Shell-WALL® is designed for both new construction and renovation projects, offering excellent weather resistance and low maintenance requirements. Its business structure separates sales partners from installation partners, enabling material suppliers and contractors to participate in ways that align with their respective strengths.

Neo-Craft has also expanded into the digital domain through CLI, a video production and operation support service specialized for the housing industry. CLI leverages video platforms such as YouTube to help construction companies improve customer acquisition and strengthen their branding. The service goes beyond simple video production, encompassing planning, script development, and operational support, with the goal of helping builders grow their own media channels as long-term business assets.

What unifies these businesses is Neo-Craft’s core philosophy of pairing high-quality products with sustainable sales systems. The company addresses structural challenges in the housing and construction industry—such as labor shortages, customer acquisition difficulties, and price competition—by combining product development, franchise and dealer models, and digital strategies. Neo-Craft positions itself as a comprehensive partner supporting the long-term stability and growth of construction businesses, and will continue to pursue diversified business development to strengthen the foundations of the industry.